Happy Cows Milk Program as a leverage of pasture and animal welfare

In January 2015 the Groupe Bel launched in Azores- Portugal the Happy Cows Milk Program in a
partnership with farmers to develop the best practices in milk production and take advantage of the
natural conditions of Azores to produce free grazing milk all around the year with the goal to develop
a premium milk, meaning having a higher nutritional milk (higher level of fat acids, omega 3, vitamin A
and E and lower rate omega 3/omega 6) with concerns about animal welfare, environmental impact
and food safety.